ANALYTICS

Goal Flow

Google Analytics: Goal Flow Integration

Developed a Sales Flow Tracking System in Google Analytics to track traffic flow and the purchasing behavior of customers.

By visualizing these data the client was able to take appropriate SEO measures to increase the web traffic and sales.

Goal Funnel

Google Analytics: Goal Funnel

Integrated Google's Goal Funnel Visualization with client's Shopping Cart system to track number of successful conversions.

Using the data I was able to recommend to the client that the high shipping cost was a probable reason for low conversion during checkout. By providing free shipping the client was able to improve the conversion rate and increase sales.

Report 1

Report 2

Report 3

Report 4

Report 5

Report 6

Tableau: PDF Reports

Created a Tableau dashboard that can print PDF reports to display survey results for various hospitals.

The hospitals were able to compare how well the Physicians have ranked their facilities and stuff. They were also able to compare their overall score with other hospitals for different categories of questions.